Entreprises Grands Partenaires
17 Jun 2026
More than 600 communications professionals gathered in Paris on 4 June for the 39th Grands Prix de la Communication. Icam Pulse won the Bronze Award in the Visual Identity category, presented by the French National Association of Communicators.
So, what is Icam Pulse?
Icam Pulse is Icam’s corporate partnership offer. It builds a lasting relationship between the school and its industrial partners through recruitment, teaching, research and campus life. There are two levels of engagement: a Regional Partnership for locally rooted companies, and a National Partnership for those operating nationwide. In both cases, the idea is the same: the company becomes part of the school’s project, and the school becomes part of the company’s challenges.
This Bronze Award celebrates the visual identity built to carry that offer : strong, coherent, and as ambitious as the project itself.
A team effort
Behind this award is a team. The agency o3 communication (Oxygen group’s strategic consulting hub), with Élodie Barlow, Karine Mast and Julien Hamel, helped bring this identity to life and give it real momentum.
“This project wouldn’t exist without the trust the Icam teams placed in us. They gave us the freedom to propose something genuinely different, and the courage to champion it internally. Icam Pulse proves that a strong visual identity can turn an offer into a real performance driver. An award is always a shared adventure,” says Élodie Barlow, Director at o3.
Laura Porchel, Julien Hamel, Élodie Barlow and Karine Mast
Laura Porchel, who led the project on Icam’s side, puts it simply: “Working with people who understand what you mean and know how to make it visible is rare and valuable.”
“This is a strong, distinctive identity, built to serve our corporate partnerships. Icam Pulse is a brand that shines, and this award recognises the commitment of both the Oxygen and Icam teams,” says Christophe Bouiller, Marketing & Communications Director at Icam.
None of this would have happened without the trust of Gilles Vandecaveye, Icam’s Director General. As Laura Porchel puts it: “Projects like this only happen when the school gives you the means to see them through.”
This award is more than a recognition. It reflects the direction Icam is taking. Investing in a strong identity for its corporate offer is a way of affirming that partnership with the business world is a strategic priority in its own right, carefully developed, structured, and visible.